Land Rover has finally ceased production of the iconic Defender. More than two million were produced over the last 68 years. Production of the first models began in 1948 and the last Land Rover Defender rolled off the production lines on January 29, 2016. What will replace the British icon? Read on to find out more about this iconic car, its heritage and what is in store for the future.
In 1948, a car known as the Land Rover went on sale in a bid to raise enough cash to restart mainstream car production at Britain’s Rover brand. The Land Rover Defender was a design that was intended to cater to farmers and the military and had an expected shelf life of a few years. However, the sales of the Land Rover Defender was much higher in numbers compared to the regular Rovers and a standalone brand was born.
The Land Rover Defender was the car that reinvigorated the British Manufacturer. However, as of Friday, 29 January, the last Land Rover Defender rolled off the production lines and production has ceased at its west Midlands home. This puts an end to 68 years of production of the iconic automobile. The Land Rover Defender has served a host of British icons including the queen. But it seems to have been finally overtaken by the vagaries of time, technology and legislation.